
CuddleCot Donation to Outer Banks Health Hospital Honors Family Legacy and Stillbirth Awareness
Gift will provide Labor & Delivery nurses with a compassionate care resource for families facing stillbirth and infant loss
FOR IMMEDIATE RELEASE
July 15, 2026

Pictured: CuddleCot dedication at Outer Banks Health Hospital on July 8, 2026. Ashlie’s Embrace founders, Erin & Tony Maroon, surrounded by friends, family, and members of the Outer Banks Health Hospital healthcare team.
NAGS HEAD, N.C. — July 15, 2026 — Outer Banks Health Hospital received a CuddleCot on Wednesday, July 8, during a dedication ceremony with members of the hospital’s care team and the family behind the donation.
A CuddleCot is a bereavement cooling device used in hospitals after the loss of a baby. The device gives families the option of spending more time with their baby while creating memories, welcoming loved ones, taking photos, holding their child, and saying goodbye at a pace that feels less rushed.
The CuddleCot was donated personally by Ashlie’s Embrace founders Erin and Tony Maroon, along with members of both the Maroon and Hopkins families. The gift is being made in loving memory of Erin’s father, Rick Hopkins, and Rick’s first grandchild, Ashlie Cathren Maroon, who was stillborn at 41 weeks on October 28, 2015.
For Labor & Delivery teams, a CuddleCot provides an important resource for compassionate bereavement care, allowing nurses to offer families more time, more choice, and a gentler space for memory-making during one of the most devastating moments of their lives. Research has shown that parents deeply value this additional time, often sharing that it helps ease the pain of separation, gives them a sense of control in an otherwise overwhelming moment, and allows them to create meaningful memories and keepsakes that help them hold onto their connection with their child.
“This gift is deeply personal for our family,” said Erin Maroon, co-founder of Ashlie’s Embrace. “After my dad passed away, our family received donations to place a CuddleCot in his memory. When it came time to choose a hospital, I kept thinking about where this gift would feel connected to him. The Outer Banks held so many treasured family memories for us, and it was one of my dad’s favorite places. To know this CuddleCot will now serve families here, in memory of both my dad and Ashlie, is incredibly special to us.”
Rick Hopkins passed away in August 2019. At his memorial service, guests were given seashells as a tribute to his love of the ocean and the many memories his family shared near the water.
Outer Banks Health Hospital, located in Nags Head, serves families across the coastal community, including both year-round residents and seasonal visitors. The addition of a CuddleCot gives the hospital’s Labor & Delivery team another way to support families facing the heartbreak of stillbirth and infant loss.
PRESS CONTACT:
Danielle Honeycutt
Director of Marketing & Development
P: 704-886-8966
E: danielle@ashliesembrace.org
