Ashlie's Embrace

Giving the Gift of Time, When Every Moment Matters

  • ABOUT
    • Our Story
    • Our Team
    • What is a CuddleCot™?
    • Cooling Unit Placements
    • In The News
      • Press Releases | Ashlie’s Embrace News & Updates
        • ASHLIE’S EMBRACE AWARDED $1.25 MILLION GRANT FROM ADAM R. SCRIPPS FOUNDATION TO SCALE OPERATIONS AND EXPAND IMPACT
        • A Community United: Summa Health Dedicates CuddleCot to Support Families Facing Stillbirth and Infant Loss
      • CuddleCot™ Dedications
    • Annual Impact Report
    • Contact Us
  • EVENTS
    • Annual Golf Outing
    • FriendRaiser Gala
      • 2026 Gala Sponsorships
    • Event Sponsorships
  • COOLING UNITS
    • What is a CuddleCot?
    • Cooling Unit Placements
    • Memorial Cooling Unit
  • SUPPORT
    • Donate
    • Start a Fundraiser
    • Partnerships
    • Volunteer
    • Careers
    • Join Newsletter
    • Follow Us
  • RESOURCES
    • What is Stillbirth?
    • How to Support Grieving Parents
    • Blog | Notes from Erin
    • Resources for Parents
    • Resources for Healthcare Providers

BOARD OF DIRECTORS & TEAM

Together, our dedicated team brings professional expertise and lived experience in stillbirth and infant loss, ensuring governance that is both skilled and deeply connected to our mission.

Erin Maroon Profile Picture

Erin Maroon

Board President
Chief Executive Officer

Loss Ribbon Icon Loss Parent (Stillbirth)

As co-founder and CEO, Erin leads the organization’s mission to improve bereavement care for families experiencing stillbirth and infant loss. She and her husband, Anthony, founded the organization in 2016 following the stillbirth of their daughter, Ashlie, transforming their personal loss into a nationwide effort to support grieving families. Erin holds an MBA in Marketing from Walsh University and brings years of leadership experience to the organization.

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Anthony Maroon Profile Picture

Anthony Maroon

Board Vice-President

Loss Ribbon Icon Loss Parent (Stillbirth)

Anthony has helped guide the organization’s mission since co-founding Ashlie’s Embrace with his wife in 2016. With more than 25 years of experience in law enforcement, he now serves as a Fraud Investigator for a major insurance company. Anthony is also the owner of Sound Waves Entertainment, and lead singer of a local band. He and his wife, Erin, are proud parents to their son, AJ.

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Angela Brooks Profile Pic

Angela Brooks

Board Member
Chief Operating Officer

With more than 20 years of leadership experience across both nonprofit and business sectors, Angela serves as Chief Operating Officer, where she helps guide the organization’s growth through operations, technology, and strategic planning. She is dedicated to building systems that support the organization’s mission and expand its impact for families experiencing stillbirth and infant loss. Angela lives in Northeast Ohio with her husband and is the proud mother and grandmother.

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Crystal Eller Profile Picture

Crystal Eller

Board Secretary

Crystal brings years of leadership and event planning experience through her career. Her passion for Ashlie’s Embrace is deeply rooted in the pregnancy loss and fertility challenges experienced by women in her family, making the organization’s mission especially meaningful to her. Crystal and her husband live in the Akron, Ohio area, where she proudly embraces her role as a grandmother.

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Erika Frey Profile Picture

Erika Frey

Board Treasurer

Erika brings extensive experience in accounting and financial management to the Ashlie’s Embrace Board of Directors. She serves as Controller at Tower Industries LTD and also manages the financial operations for her husband’s business, All in One Frey’s Home Improvement. Erika holds a Bachelor of Arts in Accounting and an MBA in Management from Walsh University and is a Certified Management Accountant (CMA). She lives in Canton, Ohio, with her husband and children.

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Kendall Reid Profile Picture

Kendall Reid

Board Member

Loss Ribbon Icon Loss Parent (Infant Loss & Stillbirth)

Kendall is a second grade teacher in Houston County, Georgia, where she brings compassion and dedication to her students each day. She holds a Master’s degree in Early Childhood Education from Georgia College & State University. Following her own experience with infant loss and stillbirth, Kendall found purpose in supporting other grieving families through Ashlie’s Embrace while honoring the memories of her children, Ruby and Jack. Kendall and her husband are also proud parents to their daughter, Abigail.

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Christina Davis Profile Picture

Christine Davis

Board Member

Loss Ribbon Icon Loss Parent (Stillbirth)

Christine holds a Master’s degree in Urban Planning, Design, and Development from Cleveland State University and a Bachelor of Arts in Environmental Studies from Allegheny College. Her career spans more than 15 years and includes nonprofit leadership, with a background in professional development, advocacy, and organizational management. After the stillbirth of her son, Whitaker, in 2016, Christine’s family received one of the first cooling units donated by Ashlie’s Embrace. Years later, they honored Whitaker’s memory by donating a CuddleCot and she joined the Board of Directors, combining her professional expertise and personal experience to help advance the organization’s mission.

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Danielle Honeycutt Profile Picture

Danielle Honeycutt

Director of Marketing & Development

Danielle serves as Director of Marketing & Development for Ashlie’s Embrace, where she leads the organization’s marketing, communications, fundraising, and brand strategy. With more than 20 years of experience in nonprofit and corporate marketing, she is passionate about connecting people to the mission through meaningful storytelling and thoughtful engagement. Danielle lives in North Carolina, where she works remotely with the Ashlie’s Embrace team.

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Valerie Roth Profile Picture

Valerie Roth

Program Coordinator

Serving as Program Coordinator, Valerie brings more than 15 years of experience in operations, production planning, and scheduling. She combines a love of organization with a commitment to helping ensure hospitals and families receive the support they need. Outside of work, Valerie channels her creativity through her small business, Val’s Cookie Corner, where she creates beautifully decorated custom cookies for special occasions.

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Volunteer Team Photo
It takes a village. While our staff helps guide the mission each day, countless volunteers work behind the scenes and at events to make that mission possible. Their compassion, generosity, and willingness to serve are woven into everything we do. We are deeply grateful for each person who gives their time to help support families experiencing stillbirth and infant loss.

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About

Ashlie’s Embrace provides cooling units to medical facilities across the United States to help support families experiencing stillbirth or infant loss.

Read more about Ashlie's Embrace

UPCOMING EVENTS

Annual FriendRaiser Gala
October 10, 2026
DoubleTree by Hilton Hotel
Downtown Canton, OH

Annual Golf Outing
May 2027 (Date TBD)
Sable Creek Golf Course
Hartville, OH

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Ashlie’s Embrace
1967 E. Maple St. Suite 186
North Canton, OH 44720
(330) 418-4851
info@ashliesembrace.org

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Ashlie’s Embrace · 1967 E. Maple St. Suite 186 · North Canton, OH 44720

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