Media/Press Kit

 Read our story at: https://www.ashliesembrace.org/our-story/ 

 Ashlie’s Embrace provides cooling units to medical facilities across the United States to help support familes experiencing stillbirth or infant loss. 

The CuddleCot™ is internationally recognized across the world as helping parents who suffer the loss of a baby. It is used extensively in the United Kingdom, where more than 95 percent of British, Scottish and Irish hospitals and hospices utilize one or more CuddleCots™. It is also used in other European and Australian hospitals.

Dealing with the death of a baby is a difficult event for parents, and an increasing number of U.S. hospitals are looking at how they can improve their bereavement services to parents.

A major way that hospitals can improve their services is to provide bereaved parents with the option of spending time with their baby. Providing families time is internationally encouraged by midwives, bereavement practitioners, stillbirth/neonatal charities and academics and is also recognized in International Position statements/guidance. This time allows the family to form an important bond with their baby, whether changing a diaper, dressing the baby or simply just staying close and can help families in dealing with their loss. However, in a warm room, the baby’s condition can deteriorate quickly, which parents often find distressing. Therefore, cooling the baby is absolutely essential, but many parents do not want the trauma of being separated from their baby while they are placed into a morgue refrigerator to cool.

The CuddleCot™ system cools the baby in situ, allowing the baby to remain with the family, thereby providing the family time they want. The CuddleCot™ cooling pad is placed in any Moses basket, crib, pram or bed. It is connected by a specially insulated hose and is quietly cooled using the CuddleCot™ cooling unit. The baby can then stay with the parents for as long as necessary at the hospital. The CuddleCot™ system comes in its own carry case.

See where we’ve been:  https://www.ashliesembrace.org/where-weve-been/

 View some of our media coverage here: https://www.ashliesembrace.org/in-the-news/ 

We host several events annual including a golf outing, car show, and gala.  For more information go to: https://www.ashliesembrace.org/events/ 

 There are several ways you can help raise awareness and promote the mission of Ashlie’s Embrace.

Donate

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Other Ways to Help

Caption: The CuddleCot™ comes in a carrying chest for easy transport and storage of the unit.  Optional bassinet included.
Photo courtesy of Flexmort

 

Caption: Each CuddleCot™ donation comes with a customized memorial plaque.
Photo Courtesy of Ashlie’s Embrace

Caption:  Ashlie’s Embrace President and Co-founder, Erin Maroon, placed this CuddleCot™ at MetroHealth Medical Center in Cleveland, OH.
Photo Courtesy of Ashlie’s Embrace.

Caption:  Ashlie’s Embrace President and Co-Founder Erin Maroon and board member, Kendall Reid, place series of CuddleCots™ across central Georgia.
Photo courtesy of Ashlie’s Embrace.

Caption: Left to right; Angela Brooks (board member), Leslie Burman (donor), Breann English (board member), and Erin Maroon (founder) together after placing several CuddleCots in hospitals across eastern Michigan.
Photo Courtesy of Burman Photography

Caption: Ashlie’s Embrace Founders, Anthony and Erin Maroon, at the annual FriendRaiser Gala in 2018.
Photo Courtesy of Dan Draiss Photography.

 

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Erin Maroon, Ashlie’s Embrace
info@ashliesembrace.org
330-418-4851